Giftalove: 25% Sales Increase

Giftalove wanted to scale their e-commerce sales during key festive seasons without exponentially increasing their advertising budget. They needed to leverage their existing customer base and build a stronger social presence.

Designed and implemented an automated email marketing strategy featuring customer segmentation, personalized product recommendations, and cart abandonment recovery flows. Concurrently managed localized social media marketing (SMO) campaigns to drive organic engagement and build brand trust.

• Achieved a direct 25% increase in e-commerce sales via email campaigns.
• Generated over 8 Lakh in incremental revenue.
• Increased email open rates by 18% and click-through rates by 6%.
• Boosted organic referral traffic from social media by 35%.